Van Rysel e-commerce website

2025

Designed the e-commerce website and launched for the French luxury bike brand Van Rysel into the US market with stronger positioning and clear storytelling.

vanrysel ↗

TEAM

Chief Marketing Officer, E-commerce Lead, IT Lead

TIMELINE

Sep 2024 - Nov 2024

SHIPPED

Feb 2025

CONTRIBUTION

Wireframing
Iterating on designs
Prototyping
Stakeholder Management

Navigation Enhancement

Introduced visual context at the navigation level to increase click-through rate and transform casual browsing into purposeful exploration.

Luxury Product Presentation

For the product page, I advocated for the sophisticated black look instead of sterile white to distinguish our price point from mass-market competitors. How are our $10,000 bikes different from a $100 bike from Walmart.

Lore in storytelling

I expressed the importance of "lore" in the About Us section. If we want an audience to emotionally connect with a luxury brand, we need to give them something to talk about on rides.

Strategic Anti-Patterns

When the stakeholders expressed their interest in having a "we also recommend checking out" or "recently viewed" section, I reasoned that as a luxury brand we shouldn't resort to usual e-commerce tactics. People who come to our website are passionate about their hobby and they usually know what they're going to buy -- part of the fun is doing the research.

I'm actively looking for roles in product design.

Let's build AI products that move fast and drive results.

build together?

Jyotsna Venkatesh

ABOUT ME

Resume ↗

REACH OUT

jyotsna.venk@gmail.com

X / TWITTER

@jvnkart